Want to add 1,000+ subscribers to your email list?
I also have some exciting news for you…
You have the ability to make it happen right now. In less than 30 days.
I’ll take you step-by-step through the process of expanding your email list in this tutorial. And I’ll show you how to get 1,000 or more subscribers in the following 30 days.
Are you ready to dive right in? Let’s get started…
CREATE CONTENT UPGRADES
Unbounce is a popular landing page builder which you can use to make awesome landing pages that converts
Content upgrades are the most effective strategy to develop a high-quality email list.
You could also believe that developing content improvements will take an eternity. Isn’t it supposed to take you 30 days to finish this?
However, you are not required to build content upgrades for each piece of content on your website.
Create content improvements for your top five pieces of content on your site to begin.
Below, Chris describes how to achieve it (using the same method we use at Sumo):
- Go to your Google Analytics dashboard and log in.
- Go to Site Content All Pages under Behavior. Set the date range to 3-4 months at the top of the page.
- Identify your most popular pieces of content or, if you’re an e-commerce site, your most popular product pages. Here’s an example of what we’ve done:
For each, provide a fast content upgrade:
- Make a to-do list.
- Make a cheat sheet or a list of resources.
- A spreadsheet can be shared.
You might construct an equipment checklist and include it with one of your most popular blog entries about deep-sea fishing.
CREATE A SITEWIDE UPGRADE
You need to gather emails from every page on your site in different methods to expand your email list.
You may believe that a simple “Join our newsletter” message will suffice, but it will not.
We’ve done our homework…
We looked at over 400 million pop-ups and discovered the following:
Her 49-page recipe booklet is featured prominently on every page of the website and provides tremendous value to all subscribers.
Dana understands that her readers are health-conscious and enjoy her blog’s recipes, so a download of her readers’ favorite recipes is an excellent addition.
Consider how you may make a content improvement that will appeal to a wide range of your readers.
This could be:
In conclusion: Make a download that includes a summary of some of your most popular articles (if people are already visiting your site for that content, you know they love it).
Content of the video: Subscribers should have access to exclusive video material.
Quick-start instructions: Offer a free tutorial to assist individuals to get up and running quickly if your site covers any hard themes. Nerd Fitness, for example, has a ‘Newbie’ training guide to help novices avoid making blunders.
EMAIL YOUR LINKEDIN CONTACTS
We’ve all heard about how great LinkedIn is for networking.
But did you know you can export all of your LinkedIn connections’ email addresses?
To export LinkedIn contacts, follow these steps:
- Go to the LinkedIn website on your computer (not on your phone).
- In the main navigation, select the My Network icon.
- On the left side of your screen, choose Connections.
- Click Manage synced and imported contacts in the top right corner of the following screen.
- Click the Export contacts option under Advanced actions.
- To obtain the email addresses of all your connections emailed to you within 10 minutes, tick the Connections option, then click Request archive.
UPDATE YOUR EMAIL SIGNATURE
Every day, how many emails does your organization send?
I don’t expect you to know the answer to that question…or to go count the precise amount.
This strategy may help you expand your email list whether you’re a solopreneur sending 40 emails per day or a team of individuals sending over 500 emails per day.
And the greatest part is that it will only take a few minutes to put into action.
Simply include a clear, appealing call to action (CTA) in your email signature.
Take a look at how Noah links to his podcast in his signature:
Learn more about landing page builders and unbounce on Bloggervoice.
Replace your email signature with a call to action for people to join your mailing list. Follow these simple steps to alter your Gmail signature:
Send the following text to everyone on your team once you’ve updated your email signature to assist them to update their signatures as well:
ADD NEW EMAIL OPT-INS
Once you’ve completed your sitewide content overhaul, consider how you’ll publicise it.
The majority of people will disregard subscription boxes in your sidebar or beneath your article.
Fortunately, Sumo can assist you.
The average email opt-in rate with Sumo is 1.95 percent, which implies that around two out of every hundred visitors will join your list.
We’ve seen sites convert at a rate of 20%+ and others that don’t appear to convert at all, as Sarah discusses in our email signups benchmarks piece (maybe those sites could improve their copywriting).
Follow these three steps to jumpstart your list building:
STEP 1: MAKE SOME WELCOME MATS AND CLICK TRIGGERS
The greatest spot to ask for email addresses is directly in the middle of your article when your viewers are paying attention.
You can make any text, picture, or button a link using Click Triggers to persuade people to subscribe to your email list.
Isn’t that appealing? Using this technology, we’ve observed conversion rates as high as 50%.